From ‘Fake It Till You Make It’ to Authentic Business 2.0

The initial steps in the entrepreneurial world can often feel like a balancing act between creating a convincing image and finding your authentic voice. "Fake it till you make it" is a known tactic to build confidence, both inwardly and outwardly, but there comes a point where authenticity should take the lead to create a sustainable and meaningful business.


The first step towards authenticity is understanding your core, your values, and your unique approach to your industry. Reflecting on questions like what drives you, what you are passionate about, and what your unique approach is, can help clarify your authentic voice.

Honest Communication

Be open and honest in your communication with your audience. Share your experiences, the good as well as the challenging, and show your real journey towards success, rather than a polished version.

Continuous Learning and Growth

Acknowledge that you don’t have all the answers and be open to learning and development. This shows an authentic approach to improvement and a genuine interest in delivering the best service or product.

Build Authentic Relationships

Engage honestly with your network, customers, and partners. Authentic relationships are the cornerstone of a credible and sustainable business.

Delivery with Integrity

Ensure that your service or product lives up to the promises you make. Delivering with integrity and quality shows that you stand behind your business authentically.

Seek Feedback and Improvement

Be receptive to feedback and use it constructively to improve your business. It's an authentic way to show that you value your customers' input and strive for excellence.

Moving from "fake it till you make it" to a more authentic business model is a journey that will not only improve your business credibility but also contribute to a deeper sense of purpose and satisfaction in your work.

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