My client's biggest challenges, when they have to brand their businesses are:
𝟏. They don't quite know what they want (They want too much)
𝟐. They don't know who they are "talking" to.
Based on what has worked for me, I give them the following advice:
𝟏. Start with one thing, and keep doing that for at least 3 months.
(If you are, for example, a coach and want to help everyone with everything, try to start with one direction, such as helping ex-pats settle in better in their new country)
𝟐. Who do you get the most energy to work with/for?
(You have a long working life ahead of you if you are drained by the financial area, then these are probably not the people you should turn to)
If you find it difficult to do it on your own, it is always a good idea to reach out to a branding strategist or a business mentor.
You can book me for a brand audit or a business mentoring session, if you need some more clarity.
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