I created a logo design for a clothing store. Logo design is many things. There are so many different kinds of logos, so before choosing what you need, you might want to have a look at this list.

1. Wordmarks (Logotypes)

• Description: These logos consist solely of the company or brand name designed in a unique way.
• Key Feature: The focus is on typography and color.
• Famous Examples: Google, Coca-Cola.

2. Lettermarks (Monogram Logos)

• Description: Similar to wordmarks but abbreviated to initials for a more compact design.
• Key Feature: Often used by companies with long names, relying on initials to simplify their brand.
• Famous Examples: IBM, HBO.

3. Brandmarks (Symbol or Icon)

• Description: These logos use a symbol or icon without text to represent the brand.
• Key Feature: Needs to be simple yet recognizable, can stand alone without the company name.
• Famous Examples: Apple, Twitter.

4. Combination Marks

• Description: These logos combine both text and symbol/icon to represent the company.
• Key Feature: Offers flexibility with the use of either or both elements.
• Famous Examples: Adidas, Burger King.

5. Emblems

• Description: Logos that encapsulate the company name within the design.
• Key Feature: Often more detailed and traditional, resembling a badge or seal.
• Famous Examples: Starbucks, Harley-Davidson.

6. Abstract Logo Marks

• Description: These are geometric forms or abstract shapes that represent your business without relying on a specific image.
• Key Feature: Unique and conceptual, allowing for creative expression.
• Famous Examples: Nike’s Swoosh, Pepsi's globe.

7. Mascots

• Description: Logos that involve an illustrated character.
• Key Feature: Often colorful, cartoonish, and fun, making the brand appear more approachable.
• Famous Examples: KFC's Colonel, Michelin Man.

8. Dynamic Marks

• Description: These logos change their appearance based on the context but keep core elements consistent.
• Key Feature: Versatile and adaptive, reflecting different aspects of the brand.
• Famous Examples: Google Doodle variations, MTV.

Conclusion

Understanding these types helps in identifying the most effective way to communicate your brand's identity visually. Your choice depends on your brand’s personality, target audience, and industry. With your newly created logo, consider which category it falls into and how it represents your brand to your readers.

I have recently designed this logo for Graced - a fashion online + brick & mortar shop in Wisconsin. I have created different variations of her logo, so she can use it for different things, such as tags, cards and stickers.

Contact me here if you would like a quote for a new logo design!